Tractive GmbH

Tractive is the global market leader in GPS tracking and health monitoring devices for dogs and cats, providing real-time location tracking, activity monitoring, sleep tracking, and advanced health insights through wearable collars and a companion mobile application. The company designs waterproof, lightweight GPS trackers that attach to pet collars and provide live location updates every two to three seconds through integrated LTE-M cellular connectivity, enabling tracking across 175+ countries with worldwide coverage. Tractive's health monitoring capabilities include activity tracking, sleep pattern analysis, resting heart rate monitoring, respiratory rate measurement, bark monitoring, and AI-powered health alerts that detect deviations from baseline metrics and alert owners to potential health concerns. The company operates on a subscription revenue model covering integrated SIM card costs and data usage, with subscription plans starting at approximately five dollars per month. Tractive surpassed one hundred million euros in annual recurring revenue in 2024 and serves millions of active subscribers across multiple regions. The company acquired Whistle Labs, a competing U.S.-based pet tech company, in July 2025 to expand product capabilities and market position. Tractive was founded in October 2012 by Michael Hurnaus, Michael Lettner, Michael Tschernuth, and founders of Adidas Runtastic including Florian Gschwandtner, and is headquartered in Pasching, Upper Austria, Austria.